"Let's Create Memories."

Boooth approached Weblyfe to solve a common frustration in the event industry: the "boring" corporate party. They serve clients who want to impress management and employees but fear their event will be forgotten the moment it ends.

The goal was to position Boooth as the antidote to static, apathetic events. Their target audience, corporate organizers and marketing managers, needed a partner who could handle everything from A to Z, ensuring that the "fun" wasn't just a hassle to arrange.

Weblyfe built a brand and digital presence that highlights Boooth's unique ability to deliver fully branded, high-tech experiences for giants like KLM, Shell, and Ajax. We shifted the narrative from "rental" to "premium event solution".

Scope of work

1. Brand Identity & Visuals Weblyfe refined the visual identity to reflect a balance of "Sophistication" and "Energy". We utilized a vibrant palette ("Maldives" blue and "Shocking" pink) to signal fun, anchored by clean Montserrat typography to ensure corporate professionalism.

Deliverables included:

• Logo System: Scalable marks for digital and physical booth branding
• Color Strategy: A "Vibrant and Approachable" palette designed to stand out in crowded event spaces
• Visual consistency: ensuring the brand feels "upscale yet accessible"

2. Strategic Positioning We identified a gap in the market: competitors offered generic booths, but Boooth offered fully immersive brand activations. Our strategy focused on "Photo Marketing"—using the booth as a tool to strengthen the client's corporate identity.

Key Messaging Pillars:

• Tangible Memories: Giving guests a physical reminder so the event "sticks"
• Zero Hassle: Emphasizing the A-Z service (delivery, installation, support)
• Corporate Class: Showcasing experience with luxury brands like Rolex and Audemars Piguet

3. Web Design & Experience The website was designed to be as user-friendly as the booths themselves. We created a seamless flow that proves Boooth's reliability before the client even books. The site serves as a portfolio of "Conviviality and Class", proving that a photo booth is an essential asset, not a childish add-on.

Key features include:

• Showcase of "Fully Branded" booth options (wrapping, interface, prints)
• Clear breakdown of "Remote Support" and "30-minute onsite response" guarantees
• Social proof sections highlighting 5000+ satisfied customers and 1 million+ photos taken

Results

Boooth has solidified its reputation as the go-to partner for high-stakes corporate events. The new platform communicates that choosing Boooth is not just hiring a machine, but guaranteeing a successful event atmosphere.

Since launch:

• Client Confidence: The professional presentation alleviates the fear of "corny" or "broken" equipment
• Market Dominance: Clearly distinguished from smaller competitors by highlighting capacity for large-scale events
• Brand Impact: Successfully positioned as a marketing tool that increases brand recognition for clients like Coolblue and Bol.com

Conclusion

The Boooth project illustrates Weblyfe's expertise in the event sector. By elevating a fun product into a strategic corporate service, we helped Boooth prove that the best memories are the ones you can hold in your hand.

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