"Stability in a playful market."

Stickx Arcade approached Weblyfe with a unique challenge. While their arcades are known for neon lights and high energy, their investment proposition needed to communicate the exact opposite: stability, maturity, and financial security.

The goal was to attract Dutch and Belgian investors (aged 35-75) who are looking to protect their wealth against inflation. These are financially savvy individuals who have an aversion to volatile markets like crypto and prefer tangible, local assets.

Weblyfe needed to build a bridge between the dynamic entertainment world and the serious investment sector. We created a platform that offers total transparency and a frictionless path from interested visitor to shareholder.

Scope of work

1. Strategic Positioning & Trust Building Weblyfe engineered a shift in tone from "gamer-centric" to "investor-centric". We highlighted the scalability of the business model and the 8-year track record without bankruptcy. The strategy focused on the "Tangible Asset" appeal, positioning Stickx as a safe haven for capital.

‍Deliverables included:

• Investor profile definition (pragmatic, long-term thinkers)
• USP strategy focusing on "Inflation protection" and "20% projected profit"
• Differentiation from high-risk vehicles like Forex or Crypto

2. Investment Platform Development The Weblyfe team designed and built a dedicated investment portal that feels like a high-end financial tool rather than a gaming site. The user experience was optimized to remove friction while maintaining strict legal and professional standards.

‍Key features include:

• Fully automated share purchasing flow
• Integration of direct payment methods (iDEAL, Bancontact)
• Automatic generation of digital share certificates
• A clear, data-driven dashboard for tracking projected returns

3. Copywriting & Content Direction Weblyfe provided persuasive, financial copywriting that speaks to the head, not just the heart. We addressed investor fears directly, such as bankruptcy or "sunken costs", with transparent data and clear roadmaps.

‍Deliverables:

• "Why Invest" narratives focused on passive income and diversification
• Detailed FAQ sections to pre-emptively solve doubts
• Team bios highlighting expertise in finance, architecture, and marketing
• Integration of the "1% for charity" impact model to appeal to social investors

Results

Stickx Arcade launched its investment round with a platform that instills immediate confidence. By separating the investment brand from the consumer brand, Weblyfe created a professional environment where capital feels safe.

Since launch:

• The platform successfully attracts high-net-worth individuals looking for portfolio diversification
• Administrative overhead was drastically reduced via the automated certificate system
• The brand is successfully positioned as a "Solution Provider" for inflation protection
• Investors appreciate the transparency and direct access to the team

Conclusion

The Stickx Arcade Investment project demonstrates Weblyfe’s versatility. We proved that we can just as easily design for high-stakes finance as we can for high-energy entertainment. We turned a complex equity raise into a streamlined, user-friendly digital experience.

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